Motivation Needed!

One of the four capabilities of the CQ© Model of the Cultural Intelligence Center is what they refer to as CQ Drive. They define this as “the level of interest, drive, and motivation to adapt Interculturally.” The idea behind CQ Drive is that if a person does not have an internal reason to learn about […]

Exposure vs. Engagement

It only takes some exposure to get a virus like COVID-19. Unfortunately, understanding culture is not so easily transmitted! It is a myth that mere exposure to other cultures means that a person can relate well to people of other cultures. Mere exposure may even cause you to formulate more erroneous assumptions and become more […]

Start with Why

Why do you want to learn about other cultures and how they function? Is it curiosity? Do you know someone you would like to understand better? Do you live among or want to help people of other ethnic backgrounds? Would it make you more effective at work? The “why” of wanting to learn culture is […]

Culture and Decision-Making

People in individualistic countries believe that a person thrives when they have the ability to make decisions, especially when the decision personally affects them. But that is not true in some collectivistic societies, where others (normally family) may play a major role in decision making. For example, the concept of “arranged marriages,” in which the […]


Negative stereotypes can be very misleading and erroneous. • India is home to more than 2,000 different ethnic groups that share the national identity of being “Indian.” • In the United States, it is not uncommon for a larger city to be home to people from 100 or even 150+ different ethnic backgrounds. • Malaysia’s […]


All Brazilians, Indians, Malaysians, (place your nationality here) are not the same! The Oxford Dictionary defines an ethnic group as “A community or population made up of people who share a common cultural background or descent.” Most nations are not made up of one culture, but are comprised of multiple ethnic groups. How quickly can […]

To Ask or Not to Ask

In some cultures, if a supervisor asks his/her subordinates their opinion on how to solve a problem, the supervisor would be considered a bad leader. In other cultures, the same person would be considered a bad leader if he/she did NOT ask their opinion on how to solve a problem. Knowing the culture makes a […]

Ethnocentrism I

Ethnocentrism is the tendency to view our own culture favorably and another culture negatively. Exposure to another culture many times creates a higher degree of anxiety and negative attitudes towards that culture until we learn how to understand and appreciate the other culture.  The Culture Course being developed will help with understanding and appreciating other […]

Culture and Success

Anyone who lives and works among other cultures, regardless of your purpose for doing so, will struggle with achieving your organization’s definition of success if the cross-cultural worker doesn’t effectively understand and adapt to that particular culture.   According to research by the Cultural Intelligence Center (, “90% of leading executives from 68 countries said […]

Different…Not Better or Worse

Talking about cultural differences should not be divisive. We should accept that cultures are different, and that the differences do not make one culture better than the others. Until we believe this and learn to appreciate other cultures, we remain ethnocentric. We continue to think that our way is better.